Expanding Mental Health Support: Des Nedhe and Denison Mines Partner with Kids Help Phone

At Des Nedhe Group and Denison Mines, we believe that access to mental health support is essential — especially for Indigenous youth. That’s why we are proud to continue our support for Kids Help Phone, working alongside Community and corporate partners to ensure these critical services reach those who need them most.

A key part of this initiative began with a fundraiser at our Petro-Canada gas station at Grasswood Junction, which helped fund the production of a radio commercial to promote Kids Help Phone services. The original spot aired locally in Saskatoon on Rawlco Radio, helping to raise awareness and encourage Indigenous youth to reach out for support when needed.

Since then, the initiative has expanded significantly. Missinipi Broadcasting Corporation (MBC), which serves First Nations Communities across Saskatchewan, has re-voiced the radio spot using Indigenous youth from the province, making the message even more relevant and accessible. MBC is now airing the updated commercial across its entire network, reaching a broad audience across the province, and has also provided banner advertising on its website to further amplify the message.

This initiative would not have been possible without the collaboration of key individuals and organizations. Denison Mines provided financial support to help extend the campaign’s reach, while Cheyenna Hunt, Director of Lands & Consultation for ERFN, played a vital role as a volunteer with Kids Help Phone. Jason Allen, former Director of Retail for Des Nedhe Group and currently Director, Finance, helped drive support through Des Nedhe’s retail division, ensuring that our businesses contributed to this meaningful cause.

Spreading awareness and reducing the stigma around accessing mental health support remains a priority for Des Nedhe Group, English River First Nation, and our partners. By working together, we can make a lasting impact and ensure that Indigenous youth know they are never alone, and help is always available.

Listen to the radio spot below.